How to succeed in telemarketing, 13 key steps

Telemarketing is a one of the most difficult sales method but essential when executing a sales strategy.

Succeeding in telemarketing requires a good preparation through the use of a qualified, segmented and targeted database, a good first contact and persuasive selling arguments.

Here are 13 tips for a successful telemarketing campaign:

  • Get a reliable database
  • Deliver a commercial electronic message prior the phoning will help you have a solid catch phrase
  • Prepare interview with key arguments to avoid reading the script mechanically. Indeed, it is important to prove spontaneity in this exercise and to permanently remember main technical features of the product which are customer advantages
  • Prepare main answers to eventual objections with a call scenario. However, care must be taken to adapt your speech to your interlocutor
  • Introduce yourself to catch your interlocutor attention. This step is decisive in your interview development
  • Clearly explain to your receiver the reason of your call
  • Encourage your prospect to tell more about himself by showing interest in his everyday life (job, centers of interest, etc.). This spontaneous discussion allows you to discover his needs and to better prepare your pitch for eventual objections
  • Set out your arguments according identified needs. However, you must avoid a bad monologue. that is why it’s better when conducting your sales interview to put forward some customer advantages especially the strongest one. Each customer advantage must address a problematic
  • Give secondary advantages to strengthen your pitch if your prospect is not receptive to your first arguments
  • Detect your receiver buying signals that are often questions related to the product’s characteristics, selling or delivery conditions. So it is important to use this opportunity to close the sale through propositions
  • Deal with objections by using items noted during the introduction stage. It is important to give answers progressively so as to make your prospect express his opinions
  • Note objections to update your sales pitch for next interviews
  • Not insist after 3 “no” to leave a good impression for next interviews
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